Mindphany Privacy Policy


Effective Date: [2026/02/01]
Last Updated: [2026/06/21]

1. Introduction

Welcome to Mindphany. We are committed to being transparent about how we handle your information. This Privacy Policy explains what data we collect (and what we don’t), how we use it, and the rights you have over your personal information.

Mindphany is a self-understanding app designed to help you gain clarity about your thoughts, emotions, and patterns. We take your privacy seriously because the nature of our work is personal. By using Mindphany, you agree to the terms described in this Privacy Policy. If you do not agree, please do not use the app.

2. About Mindphany

Mindphany is operated by BRANDYCOPY (Pty) Ltd, a private company registered in South Africa.
Registered address: Remote
Contact email: [email protected]
Website: mindphany.com

3. Information We Collect

3.1 Information You Provide

Depending on the features you use, we may collect:

  • Account information: name, email address, and password when you create an account
  • Profile information: any optional details you choose to share about yourself
  • App content: reflections, journal entries, responses to prompts, and other content you create within the app
  • Communications: messages you send to us directly (e.g., support emails)

3.2 Information Collected Automatically

When you use the app, we may automatically collect certain technical information, including:

  • Device information: device type, operating system, and version
  • Usage data: features accessed, session duration, and interaction patterns
  • Log data: IP address, browser type (if using web), and timestamps
  • Crash reports and performance diagnostics

3.3 Information We Do Not Currently Collect

As of the current version of Mindphany, we do not collect:

  • Payment or financial information (no in-app purchases at this time)
  • Biometric data
  • Location data
  • Health or medical records

This list will be updated as the app evolves. We will notify you of material changes before implementing them.

4. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve the Mindphany app
  • Personalise your experience and remember your preferences
  • Respond to support requests and communicate with you
  • Monitor app performance and fix technical issues
  • Understand how users engage with features (aggregate, anonymised analysis)
  • Comply with legal obligations

We do not use your personal data to serve advertisements.

5. Legal Basis for Processing (Where Applicable)

If you are located in a jurisdiction with applicable data protection laws (such as the EU/EEA under GDPR, or South Africa under POPIA), our legal bases for processing your data include:

  • Contractual necessity: to provide the service you signed up for
  • Legitimate interests: to improve the app and ensure security
  • Consent: where you have explicitly agreed (e.g., optional features)
  • Legal obligation: where required by law

6. Data Storage and Security

Your data is stored securely using Google Firebase / Firestore. We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse. While we take security seriously, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but will notify you in the event of a breach that affects your data, as required by law.

Your data is stored on servers located in Google Cloud Platform (GCP) regions. We are yet to decide if it will be in the US, Europe, or Asia. If you are accessing Mindphany from outside this region, be aware that your data may be transferred across borders.

7. Data Retention

We retain your personal data for as long as your account is active or as necessary to provide you with our services. You may delete your account at any time (see Section 9), after which we will delete or anonymise your personal data within 30 days], unless we are required to retain it by law. Aggregated, anonymised data that cannot identify you may be retained indefinitely for research and product improvement purposes.

8. Sharing Your Information

We do not sell, rent, or trade your personal information to third parties.

We may share your data only in the following limited circumstances:

  • Service providers: third-party vendors who assist us in operating the app (e.g., cloud hosting, analytics, customer support tools), who are contractually bound to protect your data and use it only for the purposes we specify
  • Legal requirements: if required to do so by law, court order, or governmental authority
  • Business transfers: in the event of a merger, acquisition, or sale of all or part of our assets, your data may be transferred — we will notify you before this occurs
  • With your consent: in any other circumstances, only with your explicit permission

9. Your Rights

You have rights over your personal information. Depending on your location, these may include:

  • Access: request a copy of the personal data we hold about you
  • Correction: request that inaccurate or incomplete data be corrected
  • Deletion: request that we delete your personal data (the ‘right to be forgotten’)
  • Portability: request your data in a structured, machine-readable format
  • Objection: object to our processing of your data in certain circumstances
  • Withdrawal of consent: where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing

To exercise any of these rights, contact us at [email protected]. We will respond within 3 days.

10. Children’s Privacy

Mindphany is not intended for use by individuals under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with their personal information, please contact us and we will take steps to delete it promptly.

11. Third-Party Links and Services

The app may contain links to third-party websites or services. This Privacy Policy does not apply to those third parties, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party services you access.

12. Cookies and Tracking Technologies

The Mindphany web presence (mindphany.com) may use cookies and similar tracking technologies to improve functionality and user experience. You can control cookie settings through your browser.

We do not currently use third-party advertising cookies. Any analytics tools used are configured to minimise personal data collection where possible.

13. South African Data Protection (POPIA)

If you are a data subject in South Africa, your personal information is processed in accordance with the Protection of Personal Information Act, 2013 (POPIA). As the responsible party, BRANDCOPY (Pty) Ltd is committed to lawful, fair, and transparent processing of your information.

Our Information Officer can be contacted at: [email protected]

You also have the right to lodge a complaint with the Information Regulator (South Africa):

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the ‘Last Updated’ date at the top of this document and, where the changes are material, notify you via email or in-app notification before they take effect.

Your continued use of Mindphany after changes are published constitutes your acceptance of the updated policy.

15. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or how your data is handled, please reach out:

BRANDYCOPY (Pty) Ltd
Email: [email protected]
Website: mindphany.com.

16. Cookies

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with

If you request a password reset, your IP address will be included in the reset email.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where your data is sent

Visitor comments may be checked through an automated spam detection service.